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Ðàñêðóòêà ñàéòà íàïðàâëåíà íà óëó÷øåíèå âèäèìîñòè âåá - ñàéòà êîìïàíèè â ïîèñêîâûõ ñèñòåìàõ. Ýòî ïîçâîëÿåò ïîëó÷àòü ñòàáèëüíûé ïðèðîñò öåëåâîé àóäèòîðèè, à ñòîèìîñòü ïîñåòèòåëÿ ïðèâëå÷åííîãî ñ ïîìîùüþ ðàñêðóòêè âåá-ñàéòà â íåñêîëüêî ðàç ìåíüøå, ïî ñðàâíåíèþ ñî ñòîèìîñòüþ çà ïîñåòèòåëÿ ïðèâëå÷åííîãî ñ ïîìîùüþ êîíòåêñòíîé èëè ìåäèéíîé (áàííåðíîé) ðåêëàìû.
Êàê ìû ðàáîòàåì:
Íàøè äåéñòâèÿ ïðîçðà÷íû è ïîíÿòíû äëÿ çàêàçíèêà;
Íå âðåäÿò ñàéòó;
Íå íàðóøàåò òðåáîâàíèé ïîèñêîâûõ ñèñòåì, òåì ñàìûì íå ïðèâîäÿò ê áàíó ñàéòà;
Åæåìåñÿ÷íûå îò÷åòû ïîçâîëÿþò ïðîñëåäèòü äèíàìèêó ðîñòà ïîçèöèé è óâåëè÷åíèå àóäèòîðèè ñàéòà.
Ìû åæåäíåâíî ïîëó÷àåì äàííûå î âàøèõ ïîçèöèÿõ, êîòîðûå âû ìîæåòå ïîëó÷èòü â òå÷åíèè ìåñÿöà, äî îò÷åòà, ïî âàøåìó çàïðîñó â ëþáîé ìîìåíò.
Ñõåìà ðàáîòû:
Ðàáîòà ðàçáèòà íà íåñêîëüêî ýòàïîâ:
1. Îïòèìèçàöèÿ.
2. Ïîèñêîâîå ïðîäâèæåíèå.
Îïòèìèçàöèÿ
Îïòèìèçàöèÿ âåá-ñàéòà íåîáõîäèìà äëÿ òîãî ÷òîá ïîêàçàòü ïîèñêîâîé ñèñòåìå, ÷òî èìåííî âàø ñàéò íàèáîëåå ñîîòâåòñòâóåò ïîèñêîâîìó çàïðîñó è äîëæåí íàõîäèòüñÿ âûøå â ðåçóëüòàòàõ ïîèñêîâîé âûäà÷è. Íà äàííîì ýòàïå ïðîâîäèòñÿ äåòàëüíûé àíàëèç ñòðóêòóðû âàøåãî ñàéòà, à òàêæå ñàéòîâ êîíêóðåíòîâ.
Íà ýòàïå îïòèìèçàöèè âåá-ñàéòà ïðîâîäÿòñÿ ñëåäóþùèå ðàáîòû:
- Àíàëèç ñàéòà.
- Àíàëèç ñàéòîâ êîíêóðåíòîâ, ïî êàæäîìó çàïðîñó.
- Òåõíè÷åñêèé àíàëèç âåá-ñàéòà.
- Ðåêîìåíäàöèè ïî ïðèâåäåíèþ âåá-ñàéòà â ñîîòâåòñòâèè ñ òðåáîâàíèÿìè ïîèñêîâûõ ñèñòåì.
- Îïòèìèçàöèÿ êîíòåíòà (òåêñòîâ)
- Ñîñòàâëåíèå ìåòà òýãîâ.
- Êîïèðàéòèíã òåêñòîâ ïîä êëþ÷åâûå ñëîâà.
- ...
Ìû óäåëÿåì áîëüøîå âíèìàíèå âíóòðåííèì ôàêòîðàì îïòèìèçàöèè, ÷òî îáåñïå÷èâàåò ñòàáèëüíîå ïîëîæåíèå âåá-ñàéòà â ïîèñêîâûõ ñèñòåìàõ, è ñòàáèëüíûé ðîñò öåëåâîé àóäèòîðèè ïîðòàëà.
Ðàñêðóòêà ñàéòà â ïîèñêîâûõ ñèñòåìàõ
Ïðîäâèæåíèå (ðàñêðóòêà) ñàéòà âêëþ÷àåò â ñåáÿ ðÿä ìåðîïðèÿòèé íàïðàâëåííûõ íà ïîäíÿòèå ñàéòà íà ïåðâûå ñòðàíèöû â ðåçóëüòàòàõ âûäà÷è â ïîèñêîâûõ ñèñòåìàõ.
Íà ýòàïå ïðîäâèæåíèÿ (ðàñêðóòêè) âåá-ñàéòà ïðîâîäÿòñÿ ñëåäóþùèå ðàáîòû:
- Ïîäíÿòèå ïîêàçàòåëåé ÒèÖ (Yandex)
- Ïîäíÿòèå ïîêàçàòåëåé ÐR (Google)
- Ïîäãîòîâêà îïèñàíèé äëÿ ðåãèñòðàöèè âåá ñàéòà.
- Ðåãèñòðàöèÿ âåá-ñàéòà â êàòàëîãàõ è ðåéòèíãàõ.
- Ïîäãîòîâêà ññûëîê äëÿ ðàçìåùåíèÿ íà âíåøíèõ ðåñóðñàõ.
- Äîáàâëåíèå ññûëîê íà âíåøíèå ðåñóðñû.
- Àíàëèç è ïîäãîòîâêà ïîäðîáíûõ îò÷åòîâ ïî ïîëîæåíèþ âåá-ñàéòà. |
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