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Ïîèñêîâàÿ ñòðàíèö îïòèìèçàöèÿ ñàéòà
Øàðîâ Åâãåíèé Íèêîëàåâè÷: âåá-ïðîãðàììèñò
E-mail äëÿ ñâÿçè:
gcmsite@yandex.ru Âîïðîñ: êàê ñäåëàòü ïîèñêîâóþ îïòèìèçàöèþ?
Îòâåò: åñëè ïîçâîëèòå îïòèìèçàöèåé çàíÿòüñÿ gcmsite@yandex.ru ìíå:
×òîáû ñäåëàòü ñàéò êîíêóðåíòîñïîñîáíûì, íåîáõîäèìî ïðîâåñòè ðÿä íå òðóäíûõ, íî ïðîôåññèîíàëüíûõ ðàáîò íàä ñòðàíèöàìè ñàéòà, ñäåëàâ èõ íå ïðàâèëüíûìè òîëüêî äëÿ ïîñåòèòåëåé, òåàòð è äëÿ ïîèñêîâûõ ñèñòåì.
Âèäû ïðåäëàãàåìûõ ðàáîò
îïòèìèçàöèÿ html-êîäà ñòðàíèöû
òåêñòîâ îïòèìèçàöèÿ ïîä ïîèñêîâûå çàïðîñû (îïòèìèçàöèÿ êîíòåíòà)
Îïòèìèçàöèÿ HTML-êîäà ñòðàíèöû
Îïòèìèçàöèÿ html-êîäà ëþáîé ñòðàíèöû ïðèâåäåò ê ñëåäóþùèì
óìåíüøåíèå ðåçóëüòàòàì: âåñà ñòðàíèöû (â áàéòàõ), íà âëèÿåò ñêîðîñòü çàãðóçêè ñòðàíèöû ïðè ìåäëåííîé ìîäåìíîé ñâÿçè;
÷èñòêà êîäà îò íåñòàíäàðòíûõ (èíòåðïðåòèðóþòñÿ ïî-ðàçíîìó âî ðàçëè÷íûõ áðàóçåðàõ) html-êîíñòðóêöèé;
âûäåëåíèå îòäåëüíûõ ÷àñòåé ñòðàíèöû ñïåöèàëüíûìè ïîçâîëÿþùèìè òåãàìè, ïîâûñèòü åž âåñ â ïîèñêîâûõ ìàøèíàõ, òåì ñàìûì óâåëè÷èâàåòñÿ êîëè÷åñòâî ïîñåòèòåëåé îïòèìèçèðîâàííîé ñòðàíèöû ñ ïîèñêîâèêîâ;
îòñóòñòâèå òåãîâûõ íåçàâåðøåííûõ êîíñòðóêöèé (íåçàêðûòàÿ òàáëèöà èëè ññûëêà è ò.ä.)
Îïòèìèçàöèÿ òåêñòîâ íà ñòðàíèöå êîíòåíòà) (îïòèìèçàöèÿ
Êàæäûé ïîèñêîâèê ñòàðàåòñÿ, ðàäè ðåçóëüòàòû, âûäàâàåìûå íà çàïðîñû ïîëüçîâàòåëåé, íàèáîëåå ñîâïàäàëè ñ òåì, ÷òî ïîëüçîâàòåëÿì Çàäà÷à íàäî. ïîèñêîâèêà çàêëþ÷àåòñÿ âî èíäåêñàöèè ñòðàíèö ðàçëè÷íûõ ñàéòîâ òàêèì ÷òîáû îáðàçîì, íàèìåíåå ðåëåâàíòíûå öåëåâîìó çàïðîñó ñòðàíèöû îêàçàëèñü â êîíöå ñïèñêà ðåçóëüòàòîâ. ñòðàíèöû, Ïîýòîìó îïòèìèçèðîâàííûå ïîä óñòàíîâî÷íûé çàïðîñ, îêàçûâàþòñÿ âûøå.
Îïòèìèçàöèÿ òåêñòîâ íà ñòðàíèöå ïðèâåäåò ê ñëåäóþùèì ðåçóëüòàòàì:
êîìïàêòíîå áîëåå èíôîðìàöèîííîå íàïîëíåíèå ñòðàíèöû;
â òåêñòå îòñóòñòâóåò "âîäà", óìåíüøàþùàÿ îáùèé âåñ èíôîðìàöèè íà ñòðàíèöå; íàáîð
îïòèìèçèðîâàííûõ òåêñòîâ àâòîìàòè÷åñêè ïîâûøàåò ðàíã è âñåãî ñàéòà.
Öåíû ïîëó÷è è ðàñïèøèñü îïòèìèçàöèþ ñòðàíèö ñàéòà îïòèìèçàöèÿ
HTML-êîäà: 500 ðóáëåé çà 1 ñòðàíèöó
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Îáû÷íî îïòèìèçèðóþòñÿ íå âñå ñòðàíèöû ñàéòà (ýòî ÷àñòîå çàáëóæäåíèå), à òîëüêî ÷àñòü "íàèáîëåå âàæíûõ" ñòðàíèö. îáðàçîì, Òàêèì áþäæåò ðàáîò íå ÿâëÿåòñÿ çàâûøåííûì.
Ïðîâåäÿ ýòè âèäû ðàáîò, ðàññ÷èòûâàòü òîëüêî è ìîæíî íà òî, ÷òî ÷åðåç íåêîòîðûé ïðîìåæóòîê âðåìåíè (îò 2-õ íåäåëü, äî 2-õ ìåñÿöåâ) îïòèìèçèðîâàííûé ñàéò ïîäíèìåòñÿ ñêîëüêî ìèíèìóì â ïåðâóþ ðåçóëüòàòîâ òðèäöàòêó ïî öåëåâûì çàïðîñàì. À åñëè çàïðîñû ÿâëÿþòñÿ òî íèçêî÷àñòîòíûìè, åñòü âåðîÿòíîñòü ïîïàñòü è íà ïåðâûå ìåñòà ðåçóëüòàòîâ ïîèñêà.
Íî è òîëüêî. Äëÿ ïîâûøåíèÿ ðåëåâàíòíîñòè íåîáõîäèìà ñàéòà ðàñêðóòêà, ÷òî ÿâëÿåòñÿ ñëåäóþùèì ýòàïîì â ðàáîòå ñ ñàéòîì (ïîñëå ñîçäàíèÿ, html-îïòèìèçàöèè è òåêñòîâ îïòèìèçàöèè ñòðàíèö). |
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