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| Name: | reklama_banner | | E-Mail: | reklama_bannermail.ru | | Homepage: | http://www.banner-miheeff.ru | | Time: | 09/03/2008 at 6:12pm (UTC) | | Message: | [url=http://www.banner-miheeff.ru]ôàêóëüòåò ðåêëàìû[/url] - äàæå ïðîñòîå îáúÿâëåíèå î êàêîì-ëèáî ìåðîïðèÿòèè - ñîçäàåò îáðàç âàøåé ôèðìû. ×òîáû ýòî áûë ïðèâëåêàòåëüíûé è ñîëèäíûé îáðàç, íóæíî øèðîêî èñïîëüçîâàòü êîñâåííóþ ðåêëàìó è íå îãðàíè÷èâàòüñÿ ïðîñòûìè îáúÿâëåíèÿìè î ìåðîïðèÿòèÿõ.
Êëþ÷ ê óñïåõó: ÷àñòîå è ðåãóëÿðíîå ïðåäñòàâëåíèå ñâîåãî ïðåäïðèÿòèÿ îáùåñòâåííîñòè.  ýòîì ñëó÷àå áîëåå ýôôåêòèâíûìè áóäóò è ðàçëè÷íûå ïðèåìû, ïåðå÷èñëåííûå â ðàçäåëå 3 ýòîé, ãëàâû. Îäíàêî ÷òîáû âîñïîëüçîâàòüñÿ êàêèì-ëèáî èç íèõ, íóæåí ïîäõîäÿùèé ñëó÷àé. Ïðåäïðèíèìàòåëü äîëæåí, èñêàòü âîçìîæíîñòü è ñïîñîá ïîäàòü ñâåäåíèÿ î ñâîåé ôèðìå è óìåëî ðåàãèðîâàòü íà íîâîñòè, ïðèõîäÿùèå èç âíåøíåãî ìèðà. Êàæäûé äåíü ïðèíîñèò ìíîæåñòâî îêàçèé, ÷òîáû ïðåäñòàâèòü âàøó ôèðìó â âûãîäíîì ñâåòå - íàïðèìåð, ïóòåì ó÷àñòèÿ â áëàãîòâîðèòåëüíîì ìåðîïðèÿòèè, ÷åðåç ìåöåíàòñòâî ÿ ò.ä. Ñòàðàéòåñü ñîåäèíÿòü íàçâàíèå âàøåé ôèðìû ñ ñîáûòèÿìè, ëþäüìè è îðãàíèçàöèÿìè, êîòîðûå ìîãóò ïðè ìåñò" åé ïîëüçó. Èñïîëüçóéòå òàêèå ñèòóàöèè ïðè ïîìîùè ñîîòâåòñòâóþùåé òåõíèêè êîñâåííîé ðåêëàìû. Âñÿêèé ðàç, ïðèíèìàÿ ðåøåíèå èç îáëàñòè êîñâåííîé ðåêëàìû, çàäàâàéòå ñåáå âîïðîñ: "Óêðåïèò ëè îíî ìîþ ïîçèöèþ?"
Âàøà ïîçèöèÿ èãðàåò âåñüìà òîíêóþ, íî â òî æå âðåìÿ è âåñüìà ñóùåñòâåííóþ ðîëü â êîñâåííîé ðåêëàìå, â ñîçäàíèÿ îáðàçà âàøåé ôèðìû â îáùåñòâåííîì ñîçíàíèè. Ïðåäñòàâèì, ê ïðèìåðó, ÷òî â ãîðîäå åñòü äâà ìàãàçèíà ñïîðòèâíûõ òîâàðîâ. Ìîæíî áûëî áû ïîäóìàòü, ÷òî èõ äåéñòâèÿ â êîñâåííîé ðåêëàìå áóäóò î÷åíü ïîõîæè. Ñõåìà ïîçèöèè ïåðâîãî ìàãàçèíà; " Äëÿ ëþäåé, ïîäíèìàþùèõ ïëàíêó âûøå è âûøå "Ïàíòåðà" ïðåäëàãàåò ñàìûå ëó÷øèå òîâàðû èç âñåõ ñóùåñòâóþùèõ". Äåéñòâèå "Ïàíòåðû" â îáëàñòè êîñâåííîé ðåêëàìû - ýòî îáåñïå÷åíèå ôîðìîé è èíâåíòàðåì ëó÷øèõ ñïîðòñìåíîâ ñðåäíèõ øêîë ãîðîäà, ñïîíñèðîâàíèå ïðåñòèæíûõ ñïîðòèâíûõ ìåðîïðèÿòèè, à òàêæå îðãàíèçàöèÿ òåííèñíîé øêîëû ïîä ðóêîâîäñòâîì èçâåñòíîãî ïðîôåññèîíàëà. Äðóãèìè ñëîâàìè, êîñâåííàÿ ðåêëàìà óñèëèâàåò âïå÷àòëåíèå, ÷òî "Ïàíòåðà" -ýòî ñïîðòèâíûé ñàëîí, îòâå÷àþùèé ñàìûì òðåáîâàòåëüíûì âêóñàì ëþáèòåëåé ñïîðòà.
Ñõåìà ïîçèöèè âòîðîãî ìàãàçèíà: "Äëÿ ñåìåé, ëþáÿùèõ ñïîðò è îòäûõ íà ñâåæåì âîçäóõå, "Ïèêíèê" ïðåäëàãàåò òîâàðû äëÿ ñïîðòà è îòäûõà, ïîêóïêà êîòîðûõ íå ïîäîðâåò ñåìåéíîãî áþäæåòà". Äëÿ ýòîãî ìàãàçèíà ýôôåêòèâíîé êîñâåííîé ðåêëàìîé áóäåò ñïîíñèðîâàíèå äåòñêèõ ñîðåâíîâàíèé ïî îðèåíòèðîâàíèþ, ïîäàðîê â âèäå ôîðìû è èíâåíòàðÿ ìåñòíûì þíîøåñêèì ôóòáîëüíûì è áàñêåòáîëüíûì êîìàíäàì, îðãàíèçàöèÿ ñåìåéíîãî ïèêíèêà ïî ñëó÷àþ íàöèîíàëüíîãî ïðàçäíèêà èëè : ïðèãëàøåíèå èçâåñòíîãî ôóòáîëèñòà, êîòîðûé áû ðàçäàâàë â ìàãàçèíå àâòîãðàôû.
Óäà÷íûå äåéñòâèÿ â îáëàñòè êîñâåííîé www.banner-miheeff.ru |
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